Malcolm Gladwell
"It is useful to compare the Branch Davidians with the Mormons of the mid-nineteenth century. The Mormons were vilified in those years in large part because Joseph Smith believed in polygamy. But the Cornell historian R. Laurence Moore, in his classic book Religious Outsiders and the Making of Americans, points out that the moral hysteria over the Mormons was misplaced. The Mormons were quintessential Americans. 'Like the Puritans before them, the Mormons linked disciplined labor with religious duty,' Moore writes. 'Mormon culture promoted all the virtues usually associated with the formation of middle-class consciousness—thrift, the denial of immediate gratification, and strict control over one’s passions.' Polygamy, the practice that so excited popular passions, was of little importance to the Church: 'First, the vast majority of nineteenth century Mormons did not practice polygamy, and many of them found it distasteful, at least as a way of conducting their own lives. Second, those who did practice plural marriage scarcely exhibited the lascivious behavior made familiar in anti-Mormon literature. Plural wives were commonly the widowed or unmarried sisters of the original wife.'
So why were nineteenth-century Americans so upset with the Mormons? Moore’s answer is that Americans thought the Mormons were different from them because the Mormons themselves 'said they were different and because their claims, frequently advanced in the most obnoxious way possible, prompted others to agree and to treat them as such.' In order to give his followers a sense of identity and resilience, Joseph Smith 'required them to maintain certain fictions of cultural apartness.' Moore describes this as a very American pattern. Countless religious innovators over the years have played the game of establishing an identity for themselves by accentuating their otherness. Koresh faced the same problem, and he, too, made his claims, at least in the eyes of the outside world, 'in the most obnoxious way possible.'
The risks of such a strategy are obvious. Mainstream American society finds it easiest to be tolerant when the outsider chooses to minimize the differences that separate him from the majority. The country club opens its doors to Jews. The university welcomes African-Americans. Heterosexuals extend the privilege of marriage to the gay community. Whenever these liberal feats are accomplished, we congratulate ourselves. But it is not exactly a major moral accomplishment for Waspy golfers to accept Jews who have decided that they, too, wish to play golf. It is a much harder form of tolerance to accept an outsider group that chooses to maximize its differences from the broader culture. And the lesson of Clive Doyle’s memoir—and the battle of Mount Carmel—is that Americans aren’t very good at respecting the freedom of others to be so obnoxiously different. Many Mormons, incidentally, would say the same thing. When the Mormons settled in Nauvoo, Illinois, local public opinion turned against them. Joseph Smith was charged with perjury and adultery, then arrested for inciting a riot. While he was in custody awaiting trial, in 1844, an armed mob stormed the prison and shot him dead."
