That Fox has ended up gulling a president is a programming accident. When the late Roger Ailes conceived Fox News two decades ago, he hoped to create shows that attracted—is there a polite way to put this?—an older demographic that seeks news that reinforces its prejudices and rarely challenges them. And he succeeded. It was only by chance that Ailes ended up creating a network that appealed to this particular flighty, low-attention-span 71-year-old.
The Ailes demographic wants to be told that the world is going to hell, a message that harmonizes with the declining status and health many of them experience. The Ailes demographic wants simple and reductionist viewpoints on America’s cultural and policy dilemmas—from crime to immigration to taxes to war and trade. The Ailes demographic seeks the restoration of the social mores it remembers from its youth, and if the past can’t be restored, it wants modern mores castigated. And it wants to be frightened and outraged. Fox almost never disappoints them.
Jack Shafer
