19 April 2018

Tired of winning yet? You're not alone.


Trump doesn’t define winning the way you and I do. It’s not about giving back or improving people’s lives; as I’ve written before, Trump has never done that anywhere, unless you count remodeling a skating rink.

Winning, in Trump’s mind, wasn’t about us. It was about him.

It’s about ratings and primacy. Trump wants more than anything to exist outside of himself, to occupy your screens and your emotions. He always has.

Losing, to Trump, is receding from center stage. Winning is finding one way after another to keep us riveted to the show.

So Trump is absolutely delivering on his promise. He’s winning and winning and winning. Every day, it seems, he taps some new well of audacity, willing himself to become the overarching story of our time.

But you can’t really blame the president. He told us right from the start that we’d get tired of the whole noisy routine.

We were just too busy gawking to listen.

Matt Bai